Privacy Policy
Last updated: April 2026
This Privacy Policy explains how First Move Fitness (“we,” “us,” or “our”) collects, uses, and protects your information when you visit firstmovefitness.com (the “Site”) or use our services.
We believe in being straightforward. We collect minimal data, we don’t sell it, and we use it only to serve you better.
Information We Collect
Information You Provide
When you fill out a contact form, sign up for the free warm-up, or book a consultation, we may collect:
- Your name
- Email address
- Phone number
- Any message or information you include in a form submission
Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar technologies:
- Pages visited and time spent on each page
- Browser type and device information
- Referring website or search terms
- General geographic location (city/region level, not precise)
- IP address
This data is collected in aggregate to help us understand how people use the Site and improve the experience.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and contact form submissions
- Deliver the free warm-up routine and related emails you signed up for
- Improve our website content and user experience
- Understand general traffic patterns and Site performance
- Send occasional emails about training tips and programs (only if you opt in)
We do not sell, rent, or share your personal information with third parties for their marketing purposes. Period.
Third-Party Services
We use a small number of third-party services to operate the Site:
Google Analytics (GA4) — for anonymous website traffic analysis. Google Analytics uses cookies to collect usage data. You can opt out using the Google Analytics Opt-Out Browser Add-on. Google’s privacy policy is available at https://policies.google.com/privacy.
MailerLite — for email signups (free warm-up, newsletter). When you subscribe, your email is stored in MailerLite’s system. You can unsubscribe at any time using the link in every email. MailerLite’s privacy policy is available at https://www.mailerlite.com/legal/privacy-policy.
These services have their own privacy policies governing how they handle your data. We only share the minimum data necessary for each service to function.
Cookies
Our Site uses cookies — small text files stored on your device — for analytics purposes. You can control cookie behavior through your browser settings. Disabling cookies will not affect the core functionality of this Site.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate information
- Delete your personal data from our systems
- Unsubscribe from any email list at any time
- Opt out of analytics tracking
To exercise any of these rights, contact us at matt@firstmovefitness.com.
Data Retention
We retain contact form submissions and email subscriber data for as long as you remain an active subscriber or client. If you unsubscribe or request deletion, we remove your data within 30 days.
Children’s Privacy
Our Site and services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Significant changes will be communicated via email to subscribers.
Contact Us
If you have questions about this Privacy Policy or how we handle your data:
Email: matt@firstmovefitness.com Website: firstmovefitness.com/contact